I have seen the future and it is yellow. But a sort of buttery, warm yellow nothing like the zingy lime-based yellows or Mid C feeling mustards that have been in flavour. This bold announcement comes from a presentation I went to last week held by Joa Studholm, who creates the colours for Farrow & Ball. She highlighted Hay (below) as one of the key colours for S/S 2017 and, referencing it as well as yellow-based neutrals generally said, “they are charming and country feeling, most of us look at them and think they seem old fashioned.”
Such is Joa’s conviction on all things colour, I now see this yellow as the very essence of fashion-forward and we should all go forth and paint things in it. It made me think of all the soft gold, chartreuse and other gross-but-great yellowy coloured dresses seen in abundance at the Oscars lately. And obviously I made a moodboard, with art by Brice Marden and Victor Passmore, fashion from Joseph and a couple of my own snaps of Salvador Dali’s bed and a shell at The Horniman.