Barber shops. I’ve seen a few. Most of them can be summed up thusly: Rustic, lads mags, lollies. So it’s thrilling to see a trend emerging for the tidy, product-savvy, retro-vibey barbers. Or, in shorthand, hipster barbers.

The obvious place to start this trend or travesty discussion? East London, of course. Here’s Barry the Barber at Luna & Curious on Calvert Avenue.

Mmmm, you can almost smell the beard tonic from here. The signage (on rope), the cabinetry, the chairs, the shaving bowl, it’s all so perfect. Assuming that’s Barry, he’s also got dressing-to-complement-your-decorating-vibe down pat.

Next, to LA’s Hawleywood barber shops, which Donnie Hawley started 14 years ago. He has four shops now and plans to move his business to the UK too.

Goodfellas meets Coming to America? Whatever, it looks good.

I guess this is really one for the gents to answer, but in my opinion? Trend.